Looking back on the accomplishments of 2023, Stuart Martin, Managing Director of Active Nation, expressed profound pride in the collective achievements of the team and supporters. He highlighted their remarkable efforts in enhancing lives through the dedicated programming of activities.

“These stories stand as a testament to how our initiatives have empowered individuals, enriching their lives through our diverse range of activities,” said Stuart Martin.

In the pursuit of fostering active communities, Active Nation is thrilled to announce the launch of the ‘Make Your Move’ campaign on Boxing Day. This initiative aims to inspire and ignite a passion for daily movement among individuals. Aligned with the World Health Organisation’s guidelines, recommending 150-300 minutes of weekly exercise, including at least two strength training sessions, the campaign emphasises the substantial benefits of improving both mental and physical well-being.

“We believe that by encouraging daily movement and promoting adherence to established health guidelines, we can collectively foster healthier and more active communities,” added Stuart Martin. He emphasised that the initiative’s mission is not just for January but for life, promoting overall well-being and movement.

Active Nation remains committed to inspiring and supporting communities in their journey toward healthier living in 2024 and beyond.

Active Nation, as a charity dedicated to promoting health and well-being through a diverse array of indoor and outdoor activities, holds a mission to inspire the nation to improve their health and well-being.

Learn More.

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As the days grow shorter and the winter chill sets in, we’ve launched our #GetYourGlowOn campaign to infuse some much-needed energy into our communities through the power of physical activity and daily movement.

Embracing the Winter Glow
The campaign aims to combat the energy drain caused by the lack of sunlight and reduced vitamin D intake during the winter months. It’s a big reminder that working out isn’t just about getting “fit”; it’s about enhancing our daily lives via increased energy levels and vitality.
The visuals showcase individuals radiating energy as they go about their daily activities at work, home and more, all thanks to the rejuvenating effects of staying physically active.

Empowering Everyday Heroes
We understand the challenges of juggling a busy family, demanding work, and overwhelming daily tasks. Our campaign sheds light on how regular exercise empowers individuals to conquer life’s daily hurdles. Our supporters are wholeheartedly participating in the campaign, showcasing how they sustain their inner radiance and sharing their stories to inspire others.

Inclusivity at its Core
Regardless of your age or where you currently stand in terms of fitness, we extend our glowing invitation for each and every one of you to enthusiastically partake in the #GetYourGlowOn movement. Your unique journey towards embracing a healthier, more vibrant you is a testament to the inclusivity of our community. No matter where you start, we’re here to support and celebrate every step of your progress. So, don’t hesitate – it’s your time to shine and thrive!

Jump-Start Your Glow
To kickstart your winter energy boost, we’re thrilled to offer a 3-day pass! It’s the perfect opportunity to be part of our moving communities and discover the incredible benefits of staying active.

Join us in igniting that inner glow and making winter your time to shine!

#GetYourGlowOn

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This now sees three of our venues at the forefront of Active Nation’s efforts to transform community swimming pools into places dedicated to health, wellness and rehabilitation. This accolade was achieved as part of a broader initiative, where several other Active Nation facilities, including Bitterne Leisure Centre and the Quays Swimming and Diving Complex who have also received the Water Well-being accreditation. With Bitterne being the first centre in the Country to achieve this prestigious accreditation.

Yarborough Leisure Centre, under the dedicated leadership of Alex Morton-Cain, has undergone essential changes to ensure that the facility is accessible, inclusive and welcoming to the local community. The staff have been trained tin Swim England’s Aquatic Activity for Health qualification, enabling them to provide pool-based group exercises tailored for individuals with long-term health conditions.

Furthermore, swimming instructors at Yarborough Leisure Centre have been upskilled to offer adult swimming lessons specifically designed for people with health conditions. Every customer-facing team member has received additional training with a strong emphasis on inclusivity and ensuring an exceptional customer experience.

Alongside the upskilling of our team members we have also been able to partner with social enterprise Good Boost offering tailored health and wellbeing service within the pool. Good boost allows us to offer an affordable app-based therapeutic aquatic exercise programme for people with musculoskeletal conditions that can help improve mobility. This is a really exciting step forward in our Aquatic offer at Yarborough Leisure Centre.

Alex Morton-Cain, the Business Manager of Yarborough Leisure Centre, expressed his delight at achieving this accreditation and reiterated their mission to promote physical activity, holistic health and overall well-being in the local community. This dedication to community health and well-being is a testament to Active Nation’s commitment to reducing inactivity and enhancing health and well-being for years to come.

Andrew Power, Water Wellbeing Specialist said “It is fantastic to see leisure operators like Active Nation committed to becoming more accessible, inclusive and welcoming to people with some of the greatest barriers to swimming and aquatic activity, through our Water Wellbeing accreditation programme. The steps they have taken to date and the plans they have for the future, will most certainly have a significant impact on health and wellbeing within the communities they serve.”

Lauren Cunliffe, Group Aquatics Lead added “We are immensely proud to gain Water Wellbeing accreditation at Yarborough Leisure Centre and work with Swim England on this important programme. Our ongoing partnership with Swim England has enabled us to deliver on our health and well-being ambitions with more to come in 2024! We are passionate about increasing opportunities for more people to become active in the water and transform community swimming pools into places dedicated to health, wellness and rehabilitation.”

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At Active Nation, we are committed to promoting physical activity and engaging people of all ages in a vibrant, healthy lifestyle. Today, we want to shine a spotlight on the United Nations’ International Day of Older Persons, an occasion close to our hearts. This day allows us to recognise the incredible contributions of older individuals to our society and to highlight the importance of keeping them active and engaged. Join us as we explore some fantastic ways we promote physical activity for a healthier, longer life.

Active Living for All Ages:

Group Exercise Classes:
We offer a wide variety of group exercise classes tailored to different fitness levels and preferences. Whether you prefer a refreshing Walk & Tone session, chair-based exercises, muscle-building Steady & Strong weight training, or the flexibility-enhancing Stretch & Flex, we have something for everyone. These classes foster a sense of community while improving physical fitness.

Swimming & Aqua Fit:
Experience the joy of swimming or join our invigorating Aqua Fit classes. It’s not only a fantastic way to stay active but also a fun and refreshing experience. Water-based activities are gentle on the joints, making them ideal for older individuals looking to maintain their fitness.

Badminton:
Grab your rackets and engage in friendly matches of badminton. This sport not only keeps you physically active but also provides an excellent opportunity to socialise with others. It’s a game that transcends age, making it perfect for our older supporters.

Celebrating Wisdom and Experience:
We firmly believe in celebrating every stage of life, especially our older supporters who have a wealth of wisdom and experience to share. This belief is why we proudly observe the International Day of Older Persons every year.

International Day of Older Persons:
This special day is all about acknowledging and appreciating the incredible contributions older individuals make to our society. Whether through volunteer work or passing on their valuable knowledge to younger generations, they play a vital role in shaping our world.

Challenges Older Persons Face:
It’s essential to raise awareness about the unique challenges older people may face in today’s fast-paced world. With more than 700 million people aged over 60 worldwide, their well-being and happiness matter greatly to us. Loneliness, health concerns and access to suitable physical activities are just some of the challenges they may encounter.

As we celebrate the International Day of Older Persons, let us remember the importance of embracing active living at every age and cherishing the wisdom and experience our older community members bring to our lives. Together, we can continue to move forward, fostering a stronger, healthier, and more inclusive world.

Find a local venue near you – https://bit.ly/44eUQVz

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Active Nation is thrilled to announce its selection as a finalist for the highly anticipated ukactive Awards. The news of our inclusion as one of the top contenders in the marketing campaign category has filled us with immense pride and excitement.

The ukactive Awards, known for recognising outstanding contributions within the physical activity sector, have chosen Active Nation’s campaigning strategy as a standout example of innovation and effectiveness. Despite facing challenges in a demanding economic landscape, our commitment to improving the health and well-being of communities through strategic campaigning has been acknowledged on a national scale.

In the face of adversity, our dedication and unwavering effort to promote well-being and engage with Local Authorities and communities has proven to be a key differentiator. We are proud to showcase how our campaign strategies stand head and shoulders above the competition, reinforcing our position as leaders in the industry.

Lesley Aitken, Marketing Director at Active Nation, commented, “Being selected as a finalist in the ukactive Awards is a testament to the creativity and dedication of our marketing team. It demonstrates our unwavering commitment to fostering healthier and happier communities.”

Stuart Martin, Managing Director of Active Nation, added, “This recognition reinforces the impact our holistic approach to well-being has on the communities we serve. We are excited to continue leading the way in promoting physical activity and positive lifestyle changes.”

Georgie Poole, Head of Marketing and Events at ukactive, emphasised, “The ukactive Awards offer the chance for us to recognise the incredible organisations, partnerships, and teams at the heart of our mission to get more people active.” Active Nation’s selection as a finalist underscores our commitment to this mission and serves as a testament to the hard work of our entire team.

Chloe Kinch, Director of Client Success at Proinsight, our partner ukactive for the fourth consecutive year, expressed her enthusiasm, stating, “This is a huge credit to the sector and the hard work everyone puts in to promote physical activity.” This recognition reaffirms our dedication to making a lasting impact on the well-being of communities we serve.

The awards ceremony, sponsored by STA, will take place in Leeds at the Royal Armouries on Thursday, October 26. It promises to be an unforgettable event, celebrating the accomplishments of industry leaders and innovators.

As we eagerly await the final announcement, Active Nation extends its gratitude to all trustees, partners, team members and communities who have contributed to this achievement. We are filled with anticipation and hope to secure a victory that reflects the dedication and determination that defines Active Nation.

For more information about the ukactive Awards and to purchase tickets, please visit the ukactive Awards website. https://www.ukactive.com/ukactive-awards/

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Summer holidays are a well-deserved break for students and families, providing the perfect opportunity to unwind after a busy school year and recharge for the next one. While it’s tempting to take a complete break from our regular exercise routines and immerse ourselves in the joys of summer, there are both positive and negative consequences to consider when it comes to skipping exercise during the school break.

Pros of Taking a Break:

Body Recovery: Regular exercise puts strain on our bodies, and the summer break offers a chance for much-needed rest and recovery. Allowing our muscles time to repair and rejuvenate can lead to improved performance when we resume our fitness routines after the holidays.

Mental Relaxation: Missing a workout during our regular routine can lead to feelings of guilt and failure. However, during the summer holidays, we have the perfect opportunity to take a break from exercising and focus on quality time with our loved ones. This mental relaxation can lead to renewed motivation and enthusiasm for exercise when we return to our regular schedules.

Cons of Stopping Exercise:

Increased Health Risks: Extended periods of inactivity can lead to a spike in blood pressure, potentially resulting in long-term health issues.

Blood Sugar Imbalances: Skipping exercise can affect blood sugar levels, leading to dehydration and, in severe cases, even diabetes.

Decreased Fitness Level: Taking a two-week break from exercise can decrease our VO2 max level by 20%, leaving us more out of breath during physical activities.

Slowed Metabolism: Prolonged inactivity can slow down our metabolism, making it harder for our bodies to burn fat effectively.

Reduced Mental Clarity: Exercise has been shown to boost brain activity, and taking time off from working out may lead to feelings of grumpiness and fatigue.

How to Stay Active During the Summer Break:

Although there’s no pressure to stick to a strict exercise routine during the summer break, incorporating some movement can be both beneficial and enjoyable for the whole family. Here are some simple, fun ideas to stay active while still making the most of your summer vacation:

Take a Brisk Walk: Explore the local area and enjoy the beautiful scenery by taking short yet brisk walks with your family.

Dive into the Pool: Swimming is an excellent way to burn energy and have fun with your loved ones. Whether you’re at a pool or the beach, make the most of the water and stay active.

Engage in Light Exercise: Consider doing 20-30 minutes of exercise per day, either at a local gym or in the comfort of your home using resources like Active Nation Anywhere, which offers various workout collections to enjoy at home or anywhere. Active Nation Anywhere classes, such as Les Mills Born to Move, are designed to nurture a lifelong love of physical activity in children. Born to Move helps children experience the joy and vitality of moving to music, catering to core developmental stages for children aged 2-5 and those aged 6-16. With programmes optimised for different age groups, it allows young people to enjoy the energy, confidence, good health, and increased ability that come with staying active.

Go Cycling: Rent bicycles and embark on exciting adventures, discovering new places while getting some exercise at the same time.

Organise Outdoor Activities: Summer break is all about outdoor adventures at Active Nation! Explore scenic waterways with kayaking, spin down slopes on donuts, and enjoy friendly football matches. Scale new heights with climbing fun and more.

While taking a break from exercise during the summer break can provide much-needed physical and mental relaxation, it’s crucial to be mindful of the potential health implications of prolonged inactivity. Striking a balance between relaxation and movement can lead to a more fulfilling summer holiday experience. Embrace the precious moments with your loved ones while also staying conscious of your well-being. Whether it’s a leisurely walk, a swim, or an active outdoor activity, finding ways to keep moving can enhance both your summer enjoyment and your return to an active routine when school is back in session. Stay active and make the most of your summer break! Remember, at Active Nation, there’s something for everyone, whether you’re an outdoor or indoor enthusiast, and regardless of age.

FIND YOUR SUMMER ACTIVITY HERE.

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Men’s Health Week is an annual event that aims to raise awareness about various health issues affecting men. At Active Nation, we wholeheartedly support this initiative and strive to encourage men to look after their well-being. One crucial aspect of men’s health is physical activity, which plays a vital role in maintaining overall fitness and preventing numerous health conditions. In today’s tech-savvy world, it is becoming increasingly important for men to find a balance between screen time and engaging in physical activities.

Ditching technology for a while and incorporating regular exercise into daily routines offers several benefits for men’s physical and mental well-being.

Here are a few key reasons why physical activity is essential:

Improved Physical Fitness: Regular exercise helps build strength, flexibility, and endurance, enhancing overall physical fitness. Engaging in activities like cardio exercises, weightlifting, or swimming not only boosts heart health but also helps maintain a healthy weight and reduces the risk of chronic conditions such as obesity, heart disease, and diabetes.

Mental Health and Stress Relief: Physical activity has a positive impact on mental health. Exercise releases endorphins, the feel-good hormones that improve mood, reduce stress levels, alleviate symptoms of depression and anxiety, and boost overall mental well-being.

Reduced Risk of Health Issues: Leading a sedentary lifestyle can increase the risk of various health problems. Regular physical activity has been associated with a lower risk of heart disease, high blood pressure, stroke, certain types of cancer, and osteoporosis. Engaging in weight-bearing exercises can also help strengthen bones and reduce the risk of fractures and osteoporosis, which is particularly important for men as they age.

Increased Energy and Productivity: Engaging in physical activity boosts energy levels and enhances cognitive function. Regular exercise improves focus, concentration, and memory, allowing individuals to perform better in their professional and personal lives.

To encourage men to prioritise their health and incorporate physical activity into their routines, we believe in offering incentives. As part of Men’s Health Week, we invite you to try an activity on us in June, such as a gym session, swimming, or fitness classes. Register for your free pass here and take part in the CAN DO CHALLENGE, where you can explore different activities and discover what works best for you.

By taking action and participating in physical activities, you can enhance your overall mental and physical well-being, reduce the risk of various health issues, and contribute to a healthier and happier community.

Remember, your mental health matters.
Get a FREE pass to a healthier mind and learn more about the CAN DO CHALLENGE.

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Dads, are you up for an exhilarating challenge that will push your limits and leave you with unforgettable memories? Join Stuart Martin, a proud father of two, as he leads the way to a tech-free, active, and fun-filled experience. Men’s Health Week and Father’s Day are just around the corner, and Active Nation has a lineup of exciting activities in store, because we believe that both your physical and mental well-being matter, dads! So, put on your adventure hat and get ready to reach new heights in well-being!

Conquering New Horizons:
During Men’s Health Week, we invite you to set aside your phones and jump into an invigorating activity that will uplift your body and mind. Whether you’re a seasoned fitness enthusiast or a beginner seeking a thrilling challenge, we have an array of options waiting for you. By claiming your FREE CAN DO PASS, you can access the gym, enjoy swimming sessions, and join motivating group fitness classes!

Boost Physical Fitness and Strength:
Discover muscles you never knew existed! Engage your arms, legs, core, and back, building strength and endurance. Moreover, weight-bearing exercises like climbing and weightlifting promote healthy bone density, a key factor for long-term male health.

In the midst of life’s chaos, as fathers, it’s crucial to prioritise our mental well-being. Physical activities serve as excellent stress relievers and provide an opportunity to clear your mind. When you’re fully immersed in movement, all other worries fade away. Achieving even the smallest goals will fill you with a sense of accomplishment and a rush of invigorating adrenaline, leaving you ready to conquer any challenges that come your way.

Let’s come together to celebrate active and engaged fatherhood during Men’s Health Week!
Remember, being an active dad sets a positive example for your children and contributes to a healthier, happier family dynamic. Join us in making Men’s Health Week an unforgettable experience for dads everywhere.

Secure your free CAN DO PASS by registering today!

The post Calling All Dads! appeared first on Active Nation.

In a digital era where screens dominate our lives, it’s crucial to remind ourselves and our children about the importance of real-life experiences. While television has its merits, research consistently shows that children remember outdoor adventures and activities more vividly than their best day of television. In this blog post, we will explore the captivating outdoor activities offered by Active Nation and why they leave lasting impressions on young minds.

Holiday Activity Camps:

Active Nation’s holiday activity camps provide incredible opportunities for children to embark on exciting adventures and create lasting memories. These camps offer a range of activities that engage both the body and mind, fostering personal growth, friendships, and a sense of accomplishment. From sailing and paddleboarding to rafting and camping, each adventure stays in a child’s memory forever.

Sailing, Paddleboarding, and Rafting:

Immersing children in water-based activities like sailing, paddleboarding, and rafting offers an unparalleled connection to the natural world. The feeling of gliding across the water, the wind on their faces, and the sense of independence that comes with maneuvering their vessel provide unique memories that television simply cannot replicate.

Camping and Outdoor Exploration:

Camping is a classic outdoor experience that allows children to unplug from technology and connect with nature. Active Nation’s camping adventures provide children with opportunities to pitch tents, toast marshmallows over a crackling fire, and gaze at the star-studded sky. Exploring the great outdoors, observing wildlife, and discovering hidden treasures during campouts cultivate a deep appreciation for the wonders of nature.

Climbing, Abseiling, and High Ropes:

Adventure sports such as climbing, abseiling, and high ropes challenge children both mentally and physically. Scaling heights, descending with control, and maneuvering through treetop adventures create thrilling memories of personal triumph and resilience. These activities instil confidence, encourage problem-solving, and boost self-esteem, leaving a lasting impact on a child’s character.

Canoeing, Kayaking, and Water Activities:

Active Nation’s canoeing and kayaking experiences provide children with the opportunity to navigate serene beauty and appreciate the wonders of water life. Paddling alongside friends, witnessing breathtaking natural landscapes, and enjoying waterways foster a deep respect for our planet’s waters and ecosystems.

Winter Sports and Snowy Adventures:

Whether it’s skiing, snowboarding, ringos, or sledging, winter wonderlands create indelible memories for children. The adrenaline rush of gliding down imaginary snowy slopes, the laughter shared with peers, and the joy of the slopes form the foundation of magical experiences. Winter sports promote physical fitness, a sense of adventure, and an appreciation for seasonal changes.

Athletics and Team Sports:

Participating in athletics, football, tennis, and netball provides children with opportunities to develop teamwork, discipline, and sportsmanship. Active Nation’s focus on team activities cultivates a sense of camaraderie and the thrill of competition. The memories of shared victories, overcoming challenges, and the bonds forged on the field become cherished moments that shape a child’s character.

Battle Island Laser Tag, Bushcraft, and Low Ropes:

Active Nation’s Battle Island Laser Tag, bushcraft, and low ropes courses offer unique opportunities for children to engage in interactive play and problem-solving. These activities spark creativity, teamwork, and resilience, leading to memorable experiences that ignite a child’s imagination and enhance their social skills.

While television may provide temporary entertainment, it’s the real-life experiences and outdoor adventures that truly captivate children’s hearts and minds. Active Nation’s diverse range of activities goes beyond the remote, creating unforgettable memories for kids that will shape their lives for years to come.

Browse through our activities to find out more about each one. There’s something for everyone! #JUSTTRYIT

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At Active Nation, we are a charity and a leading provider of indoor and outdoor leisure, fitness, and sports facilities. We are thrilled to announce the remarkable recovery of physical activities in UK leisure centres following the Covid-19 pandemic. Recent data from Moving Communities reveals that the number of visits to these centres has reached an impressive 68% of pre-Covid levels, reflecting the resilience and commitment of individuals towards their health and well-being.

The post-Covid recovery in physical activities not only signifies a positive shift in people’s attitudes towards their physical health but also presents an incredible opportunity to boost both the national and local economy. Stuart Martin, Managing Director of Active Nation, highlighted the significance of this recovery, stating, “We are delighted to witness the strong rebound in visits to our leisure centres. It showcases the determination and dedication of individuals towards leading an active lifestyle even in challenging times.”

With the sustained growth in recovery numbers, leisure centres play a crucial role in maintaining and improving public facilities that benefit communities nationwide. Research-based funding will enable Active Nation and other providers to continue investing in equipment, enhancing the quality of services, and expanding accessibility for all.

Moving Communities’ data against Active Nation’s data shows outstanding performance by Active Nation, with our recovery rate standing at an impressive 82%, which is 14% above the industry average. Here are the recovery rates for all of our centres:

• Bitterne: 86%
• Chamberlayne: 85%
• The Quays: 87%
• Birchwood: 78%
• Yarborough: 85%
• Etwall: 81%
• Green Bank: 82%
• Preston: 70%
• Runcorn: 81%

This accomplishment underscores Active Nation’s commitment to delivering exceptional experiences to its supporters and ensuring that their facilities and activities remain at the forefront of communities.

As the country gradually emerges from the challenges posed by the pandemic, Active Nation is excited to be part of the collective effort in promoting health, well-being, and economic growth. The charity remains dedicated to providing innovative fitness solutions, fostering a sense of community, and empowering individuals to lead healthier, more active lives.

About Active Nation:

Active Nation is a charity and a leading provider of indoor and outdoor leisure and fitness facilities, committed to inspiring the nation to improve their health and well-being. With a strong focus on community engagement, Active Nation offers a wide range of indoor and outdoor well-being activities including swimming, gym fitness, group exercise classes, on-demand workouts, and expert guidance to help people of all ages and abilities achieve their health and fitness goals in the UK.

For media inquiries, please contact: [email protected]

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