At Active Nation, we believe in the power of strength, resilience and community—and there’s no better time to celebrate these values than International Women’s Day (March 8th).

This year’s #BreakTheBias campaign challenges us to confront and eliminate the biases that limit women’s potential, whether it’s in fitness, leadership, or any other aspect of life. Together, we can inspire and create a world where all women are empowered to embrace their unique strength and reach their full potential.

What Does #BreakTheBias Mean for Us?

For too long, women have been held back by societal expectations and stereotypes. From the idea that there’s a “perfect” way to look or move, to assumptions about women’s roles in fitness or the workplace—these biases prevent women from fully realising their potential.

#BreakTheBias isn’t just a call to challenge these stereotypes—it’s a call to action. It’s about embracing diversity, inclusivity and individuality. In the world of fitness, this means welcoming women of all shapes, sizes and backgrounds to feel confident, empowered and strong—no matter how they choose to move.

Whether you’re a marathon runner, someone just starting their fitness journey, or a woman who loves yoga or swimming, every woman’s path to strength is valid. There’s no “right” way to be fit or healthy. What matters is that you’re moving, feeling good and embracing your own power.

Celebrating Women’s Strength in Fitness

At Active Nation, we’re proud to be a space where women come together to support one another, challenge themselves and break free from the limits society often places on them. Whether it’s through group fitness classes, swimming, yoga, HIIT, or Pilates, we’ve seen countless women push through barriers, overcome challenges and redefine what strength means to them.

Fitness is for every woman, no matter where she starts. It’s about feeling empowered at every stage of your journey—whether you’re here for the first time or you’re a regular member smashing your fitness goals. The most important thing is to be authentic to yourself and know that you are enough, just as you are.

How We’re Breaking the Bias at Active Nation

In honour of International Women’s Day, we are doubling down on our commitment to create an inclusive environment where women feel supported and empowered. Here’s how we are doing our part to #BreakTheBias:

Inclusive Classes for Every Level

Our wide range of fitness classes are designed to accommodate women of all abilities, from beginners to advanced. Whether you love high-energy HIIT, low-impact swimming, or the mental and physical benefits of yoga—there’s a class for everyone. It’s about finding what works for you, not fitting into a mold.

A Community of Empowerment

Our supportive community is all about lifting each other up. We celebrate women’s strength in every form and encourage each other to move past self-doubt. Whether it’s a group fitness class or a casual conversation at the gym, we’re here to support, motivate and inspire one another.

Challenging the Norms

Fitness isn’t just for one type of body or one type of woman. We challenge the conventional idea that fitness is about aesthetics or following trends. Fitness is about feeling strong, confident and empowered—and every woman deserves to experience that.

Join Us in Celebrating Women’s Strength This March

As we celebrate International Women’s Day and #BreakTheBias, we invite you to join us at Active Nation and be part of a community that is moving beyond limits, breaking down barriers, and building a world where women of all shapes and sizes are celebrated.

Take action today. Join a fitness class that speaks to you, connect with fellow women on a similar journey and commit to showing up for yourself—because you are enough and your strength deserves to be celebrated every day.

Let’s celebrate women’s strength, power, and limitless potential—today and every day.